Date November 22, 2017
For Release Upon Receipt
Contacts Ashlee Yingling
Duquesne Light Company Raises $10,000 for Dollar Energy Fund During 24-Hour Campaign
PITTSBURGH – Duquesne Light Company (DLC) is donating $10,000 to the Dollar Energy Fund for the second year in a row after just one day of social media fundraising through its Power It Forward campaign. Dollar Energy Fund provides utility assistance grants to limited-income families and individuals in the region, which are of particular need during the cold winter months.
Launched on November 17, 2017, DLC matched every social media engagement captured on its channels over a 24-hour period with a $5 donation on behalf of its customers. Along with engagements on social media, DLC matched every $5 text donation directly made to Dollar Energy Fund by texting POWER to 50555.
“We are continually inspired by the tremendous customer response to join in our effort to give back to local families during the holiday season,” said Jessica Rock, Vice President of Communications and Corporate Citizenship, Duquesne Light “The Power It Forward campaign is a special way for us to connect with our customers and come together to make a true difference in our region.”
As a formal announcement of the campaign, DLC held a ceremonial lighting of its 80-foot holiday Tree of Lights at Point State Park. A local family from the Garfield neighborhood of Pittsburgh was selected by the United Way of Southwestern Pennsylvania to lead the ceremonial tree lighting. In 2017, DLC and its approximately 1,500 employees have raised nearly $600,000 for United Way to help the agency continue its efforts to provide assistance to individuals and families in our community.
The social media campaign was also supported by a Facebook live stream of the inaugural lighting of the City-County Building to kickoff Comcast Light Up Night. DLC partnered with the City to support the permanent installation of a new spectacular array of programmable lighting to commemorate the centennial of the City-County Building.
To learn more about Power It Forward, visit www.duquesnelight.com or Duquesne Light’s Facebook and Twitter pages.
About Duquesne Light Company
Duquesne Light Company is committed to more than keeping the lights on; it powers the moments in its customers’ lives. As a next generation energy company, Duquesne Light Company’s nearly 1,500 employees are dedicated to delivering reliable and safe energy to more than a half a million customers in southwestern Pennsylvania.
About Dollar Energy Fund
Dollar Energy Fund is a 501 (c) 3 organization whose mission is to improve the quality of life for households experiencing hardships by providing utility assistance and other services that lead to self-sufficiency. For more than 33 years, we’ve served the limited-income community by providing $134 million in utility assistance grants to more than 480,000 limited-income families and individuals.