Duquesne Light  

Light Up Night 2004 Rings In Excitement of Holiday Season

     From the Mellon Square lighting display to illuminated snowflakes along city streets, Duquesne Light has been expanding its role each year as title sponsor of Light Up Night in downtown Pittsburgh.

     Light Up Night 2004 on Friday, Nov. 19, was no different – with the company adding a new twinkle to Pittsburgh's holiday landscape. This holiday season, Duquesne Light's "Tree of Lights" at Point State Park has been programmed to dim, brighten and sparkle in a variety of patterns.

     Illumination of the 80-foot holiday tree – followed by a fireworks display – was the grand finale of Light Up Night in downtown Pittsburgh. Once again, Duquesne Light served as title sponsor of the traditional kickoff to the region's holiday season. The Pittsburgh Downtown Partnership (PDP) estimated that 100,000 people attended the various festivities in the downtown area.

     Duquesne Light teamed up with the PDP to turn Market Square into a holiday funfest. Employee volunteers distributed more than 21,000 of the company's signature "glowsticks" to holiday revelers. Visitors to Market Square also could enjoy live music and street performers, try the "sticky" obstacle course, get something to eat at the food court, and take in the holiday atmosphere of the city.

     In addition to the holiday tree, Duquesne Light celebrated Light Up Night by turning on the Mellon Square animated display and illuminated snowflakes along city streets.

     "The excitement of the holidays and the community coming together for Light Up Night sends the message of a bright future," said Morgan O'Brien, Duquesne Light president and chief executive officer.

Following are photographs taken on Light Up Night.
 
Duquesne Light's booth in Market Square was a beehive of activity throughout Light Up Night.
  Bedecked in special Christmas tree hats, Duquesne Light employee volunteers helped to staff the company's booth.
 
Duquesne Light employee volunteers gave away more than 21,000 glowsticks to Light Up Night revelers.
Duquesne Light glowsticks have become a "must" item for Light Up Night visitors - both
young and old.
 
Duquesne Light's Mellon Square animated display – which debuted last year – greets holiday revelers along Smithfield Street.
 
The winner of Duquesne Light's Light Up Night Sweepstakes – 11-year-old Taymon Perry-Green of Lawrenceville – gets ready to flip the switch on the Tree of Lights at Point State Park. Taymon and her family also received a prize package. The contest – open to children ages 6 to 12 – drew more than 800 entries.
 
The Light Up Night grand finale featured illumination of the Tree of Lights and a fireworks display.
 

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